.HEAD 0 +  Product Development Plan Template
.HEAD 1 +  Objective
1.  Establish a case to invest significantly in R&D and Manufacturing to 
develop and prepare to manufacture a new product.	
	
2.  Demonstrate the business case for the new product. 
.HEAD 1 -  Executive Summary
.HEAD 1 +  Business Justification
.HEAD 2 -  Need for the product
.HEAD 2 -  Is the product unique?
.HEAD 2 -  Strategic reasons for the product
.HEAD 2 -  Location of new markets
.HEAD 1 +  Priorities for the Project
.HEAD 2 -  Time to market the product
.HEAD 2 -  Anticipated performance of the product
.HEAD 2 -  Product pricing vs. cost
.HEAD 2 -  Reliability of the product
.HEAD 1 +  Risk Analysis
.HEAD 2 -  Identify sensitivities of key parameters to success
.HEAD 1 +  Market Description and Analysis
.HEAD 2 -  Target market segments
.HEAD 2 -  Describe application profiles
.HEAD 2 -  Target customer base
.HEAD 2 -  Describe customer channel and mix
.HEAD 2 -  Discuss market size and potential growth of market
.HEAD 2 -  Anticipate market share
.HEAD 1 +  Distribution
.HEAD 2 -  Distribution of the product
.HEAD 2 -  Sales channel for the product
.HEAD 2 -  Support strategy for the product
.HEAD 1 +  Competitive Analysis
.HEAD 2 +  Competitors
.HEAD 3 -  Current competitors
.HEAD 3 -  Future competitors
.HEAD 3 -  Business strategies regarding competitors
.HEAD 2 -  Product comparisons
.HEAD 2 -  Anticipated competitive response
.HEAD 2 -  Competitive advantages of the product
.HEAD 1 +  Positioning
.HEAD 2 +  Positioning statement(s)
.HEAD 3 -  Compared to future products
.HEAD 3 -  Compared to future competitive products
.HEAD 1 +  Product Requirements
.HEAD 2 +  Features, functions, and benefits
.HEAD 3 -  Target price/costs
.HEAD 3 -  Performance
.HEAD 3 -  Options available
.HEAD 3 -  Existing product upgrades
.HEAD 3 -  Industrial design
.HEAD 3 -  Compatibility
.HEAD 3 -  Reliability
.HEAD 1 +  Marketing Introduction Overview
.HEAD 2 -  Schedule
.HEAD 2 -  Literature and Collateral
.HEAD 2 -  PR and Trade Shows
.HEAD 2 -  Sales Training
.HEAD 2 -  Early Customers
.HEAD 1 +  Preliminary Forecasts
.HEAD 2 -  Life cycle of the product
.HEAD 2 -  Options
.HEAD 1 +  Financial Analysis
.HEAD 2 -  Pricing and Cost Models
.HEAD 2 -  Impact on Current Products
.HEAD 2 -  Abbreviated Product Profit & Loss
EAD 3 -  Industrial design
.HEAD 3 -  Compatibility
.HEAD 3 -  Reliability
.HEAD 1 +  Marketing Introduction Overview
.HEAD 2 -  Schedule
.HEAD 2 -  Literature and Colla